Hightouch Academy
Courses to help you unlock the full power of Hightouch
All Courses
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Introduction to Composable Customer Data Platforms (~1 hour)
CourseLearn what Customer Data Platforms (CDPs) are and why businesses need them. Explore the history of CDPs, including why composable CDPs evolved, and how to decide between composable and packaged CDPs.
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Data Activation with Hightouch (~2 hours)
CourseLearn how Hightouch enables data activation through Reverse ETL in the modern data stack. Explore core concepts like sources, models, and syncs, and gain foundational configuration skills to build and manage your own data activation pipelines.
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Mastering Customer Studio (~3 hours)
CourseThis course provides a deep dive into implementing Hightouch Customer Studio as a composable CDP. You’ll learn to configure data schemas, build precise audiences with complex logic, and govern your activation workflows.
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Customer Studio Use Cases (~3 hours)
CourseA practical course that demonstrates Customer Studio configurations for core use cases in lifecycle and performance marketing. Each use case includes what to do in which tool, sync types, etc. Unlike the other courses, each chapter is independent.
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Working With Your Hightouch Team (~2 hours)
CourseThis course equips partners to work effectively with Hightouch teams and clients across the customer engagement lifecycle. Learn who does what (and when) and how to design and scope solutions together.
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Hightouch Solutions Partner Certification
CourseThis course bookends your Hightouch Solutions Partner Certification. It begins with an overview of the certification path. Once you’ve completed the other courses in the learning path, you’ll return here to take the final cumulative assessment.