About the course

Designed as a starting point for anyone working with Hightouch, this course focuses on the fundamentals you need before implementing more advanced features. You’ll define core activation components—sources, models, syncs, and sequences—then apply that understanding to real-world data flows. You’ll also get a high-level tour of Hightouch’s product surface area, including Customer Studio and adjacent capabilities, and how they compose into a flexible activation layer.

Curriculum

6 Chapters · 29 Lessons

  1. 1

    Introduction

    1. (Included in full purchase)

      What you'll learn

  2. 2

    Hightouch overview (~15 min)

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Hightouch Overview

    3. (Included in full purchase)

      Check your understanding

    4. (Included in full purchase)

      Key takeaways

  3. 3

    Data activation fundamentals (~30 min)

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Data activation concepts

    3. (Included in full purchase)

      Set up your first sync

    4. (Included in full purchase)

      Modeling methods

    5. (Included in full purchase)

      How Hightouch complements other tools

    6. (Included in full purchase)

      Check your understanding

    7. (Included in full purchase)

      Key takeaways

  4. 4

    Sync safety and troubleshooting (~30 min)

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Change data capture

    3. (Included in full purchase)

      Sync modes

    4. (Included in full purchase)

      Sync sequences

    5. (Included in full purchase)

      Sync logs and alerts

    6. (Included in full purchase)

      Sync troubleshooting

    7. (Included in full purchase)

      Check your understanding

    8. (Included in full purchase)

      Key takeaways

  5. 5

    Security, compliance, and governance (~30 min)

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Security overview

    3. (Included in full purchase)

      Workspace management concepts

    4. (Included in full purchase)

      Setting up roles and permissions

    5. (Included in full purchase)

      Governance standards

    6. (Included in full purchase)

      Check your understanding

    7. (Included in full purchase)

      Key takeaways

  6. 6

    Conclusion (~15 min)

    1. (Included in full purchase)

      Course assessment

    2. (Included in full purchase)

      Up next

Learn How to Activate Your Warehouse Data

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