About the Course

This course explains what Customer Data Platforms (CDPs) are and why businesses need them. Dive into the history of CDPs, understand the evolution to composable CDPs, and learn how to make informed decisions. No prior CDP experience required. Basic familiarity with data concepts and marketing technology is helpful but not mandatory.

Course Curriculum

5 Chapters · 17 Lessons

  1. 1

    Introduction

    1. (Included in full purchase)

      What you'll learn

  2. 2

    History of CDPs (~15 min)

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Why CDPs emerged

    3. (Included in full purchase)

      The rise of composable

    4. (Included in full purchase)

      Check your understanding

    5. (Included in full purchase)

      Key takeaways

  3. 3

    CDP architecture (~10 min)

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      CDP Architecture

    3. (Included in full purchase)

      Check your understanding

    4. (Included in full purchase)

      Key takeaways

  4. 4

    Choosing between packaged and composable (~15 min)

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Trade-offs and organizational factors

    3. (Included in full purchase)

      Hybrid adoption

    4. (Included in full purchase)

      Check your understanding

    5. (Included in full purchase)

      Key takeaways

  5. 5

    Conclusion (~10 min)

    1. (Included in full purchase)

      Course assessment

    2. (Included in full purchase)

      Up next

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Join data, marketing, and revenue leaders who want a clear, practical understanding of composable CDPs—no prior CDP experience required.

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