About the course

This course is a practical, implementation-focused course that teaches you how to configure Hightouch Customer Studio for the core lifecycle and paid media workflows modern teams rely on. You’ll work through self-contained modules on cross-channel audience consistency, audience suppression, high-intent retargeting, lookalike audience expansion, conversion signal optimization, and journey-based orchestration.

Curriculum

8 Chapters · 39 Lessons

  1. 1

    Introduction

    1. (Included in full purchase)

      What you'll learn

  2. 2

    Cross-Channel audience consistency (~30 min)

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Design exercise

    3. (Included in full purchase)

      Audience design worksheet

    4. (Included in full purchase)

      Guided build

    5. (Included in full purchase)

      Check your understanding

    6. (Included in full purchase)

      Key takeaways

  3. 3

    Suppression audiences (~30 min)

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Design exercise

    3. (Included in full purchase)

      Suppression audience design worksheet

    4. (Included in full purchase)

      Guided build

    5. (Included in full purchase)

      Check your understanding

    6. (Included in full purchase)

      Key takeaways

  4. 4

    Retargeting high-intent audiences (~30 min)

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Design exercise

    3. (Included in full purchase)

      Retargeting strategy worksheet

    4. (Included in full purchase)

      Guided build

    5. (Included in full purchase)

      Check your understanding

    6. (Included in full purchase)

      Key takeaways

  5. 5

    Lookalike audience expansion (~30 min)

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Design exercise

    3. (Included in full purchase)

      Seed audience design worksheet

    4. (Included in full purchase)

      Guided build

    5. (Included in full purchase)

      Check your understanding

    6. (Included in full purchase)

      Key takeaways

  6. 6

    Conversion signal optimization (~30 min)

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Design exercise

    3. (Included in full purchase)

      Conversion strategy design worksheet

    4. (Included in full purchase)

      Guided build

    5. (Included in full purchase)

      Check your understanding

    6. (Included in full purchase)

      Key takeaways

  7. 7

    Journey-Based campaign orchestration (~30 min)

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Design exercise

    3. (Included in full purchase)

      Journey design worksheet

    4. (Included in full purchase)

      Guided build

    5. (Included in full purchase)

      Check your understanding

    6. (Included in full purchase)

      Key takeaways

  8. 8

    Conclusion

    1. (Included in full purchase)

      Recap

    2. (Included in full purchase)

      Up next

Get Hands-On With Customer Studio

Sign up to access worksheets, guided builds, and demos that walk you through cross-channel audiences, suppression, retargeting, lookalikes, conversion APIs, and journeys step by step.

Enroll for free