About the course

This course takes you from basic reverse ETL knowledge to full Customer Studio mastery. Through guided lessons and demos, you’ll model your customers and events, build and validate audiences, define traits, and sync them into ESPs, ad platforms, and CRMs. You’ll then layer on journeys, experiments, and Audience Insights to optimize performance. Finally, you'll learn to use templates, subsets, destination rules, and data masking to standardize and govern your implementation across brands, regions, and teams.

Curriculum

8 Chapters · 39 Lessons

  1. 1

    Introduction

    1. (Included in full purchase)

      What you'll learn

  2. 2

    Introduction to Customer Studio (~20 min)

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      A first look at Customer Studio

    3. (Included in full purchase)

      Create a Customer Studio schema

    4. (Included in full purchase)

      Check your understanding

    5. (Included in full purchase)

      Key takeaways

  3. 3

    Audience building and activation (~30 min)

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Build your first audience

    3. (Included in full purchase)

      Traits

    4. (Included in full purchase)

      Speed up audience building

    5. (Included in full purchase)

      Check your understanding

    6. (Included in full purchase)

      Key takeaways

  4. 4

    Campaign orchestration (~30 min)

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Journeys

    3. (Included in full purchase)

      Priority lists

    4. (Included in full purchase)

      Check your understanding

    5. (Included in full purchase)

      Key takeaways

  5. 5

    Scaling and governance (~30 min)

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Destination Rules and Subsets

    3. (Included in full purchase)

      Templates

    4. (Included in full purchase)

      Governance standards

    5. (Included in full purchase)

      Check your understanding

    6. (Included in full purchase)

      Key takeaways

  6. 6

    Audience Insights and Campaign Intelligence (~30 min)

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Audience Insights

    3. (Included in full purchase)

      Campaign Intelligence

    4. (Included in full purchase)

      Experiments

    5. (Included in full purchase)

      Audience Snapshots

    6. (Included in full purchase)

      Check your understanding

    7. (Included in full purchase)

      Key takeaways

  7. 7

    Going to production (~20 min)

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Defining production readiness

    3. (Included in full purchase)

      Governance and compliance sign-off

    4. (Included in full purchase)

      Go-live checklist

    5. (Included in full purchase)

      Enablement and handoff

    6. (Included in full purchase)

      Check your understanding

    7. (Included in full purchase)

      Key takeaways

  8. 8

    Conclusion (~20 min)

    1. (Included in full purchase)

      Course assessment

    2. (Included in full purchase)

      Up next

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